Last week I attended the National Pork Industry Forum in Phoenix. This is the annual meeting of both the NPPC and the National Pork Board. Dale and the kids joined me on the trip since both my parents and Dale’s mom and her husband are wintering (snowbirds) in the Phoenix area.

As you can see by the picture, we got the chance to hike around Superstition Mountain a bit. The kids loved the change of scenery with the desert and cactus. Of course, who wouldn’t love 70-80 degree weather too?

Most of my time was spent in meetings. I enjoy meeting people from around the country and am always impressed with the leadership and commitment these people have to the pork industry. The National Pork Board introduced its new slogan “Be Inspired”. While The Other White Meat has done the pork industry well, it was time for a change. The new slogan may take a while to catch on, but I like the possibilities.

Most everyone is concerned with grain prices and profitability. That doesn’t stop us being the most cost effective producer of high quality pork. The world wants our product and we’ve responded by exporting almost 1 out of 5 pigs produced.

The return to Minnesota brought cooler temperatures and snow but it was still nice to have a break, even for only a few days.

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